The 1960s Makeup Scene

The 1960s was a decade of change and revolution, especially in the fashion and beauty industry. Women began to embrace their individuality and experiment with makeup, creating bold and colorful looks that were a far cry from the natural, understated looks of the previous decade. The 60s makeup scene was characterized by bright hues, dramatic eyeliner, and bold lips.

The Iconic Makeup Products of the 1960s

The 1960s gave birth to some of the most iconic makeup products that are still popular today. Some of the most notable products include:

1. Max Factor Pan-Cake Foundation

This revolutionary foundation was created in the 1920s by Max Factor and remained a popular choice in the 1960s. It was a must-have for women who wanted to achieve a flawless, matte complexion. The Pan-Cake Foundation was a powder that could be applied wet or dry and provided long-lasting coverage.

2. Yardley Lipsticks

Yardley was a popular brand in the 1960s that offered a range of lipsticks in bold shades of red, pink, and orange. Their lipsticks were known for their creamy texture and long-lasting wear.

3. Maybelline Great Lash Mascara

This cult-favorite mascara was first introduced in the 1960s and quickly became a staple in every woman’s makeup bag. The mascara’s small brush allowed for precise application, while the formula provided length and volume without clumping.

Makeup Tips for Achieving a 1960s Look in 2023

If you want to recreate the iconic 1960s makeup look in 2023, here are some tips to get you started:

1. Focus on the Eyes

The eyes were the focal point of the 1960s makeup look. To achieve this look, apply a thick line of black eyeliner along the upper lash line and extend it outwards in a winged shape. For added drama, apply false lashes or multiple coats of mascara.

2. Embrace Bold Lips

Bold lips were a staple of the 1960s makeup look. Choose a bright shade of red, pink, or orange and apply it with a lip brush for precision. To make your lips appear fuller, apply a touch of highlighter to the cupid’s bow.

3. Keep the Skin Matte

The 1960s makeup look was all about a flawless, matte complexion. To achieve this, use a mattifying primer and a powder foundation. Avoid using shimmery or dewy products, as this will ruin the matte effect.

Question & Answer

Q: What was the most popular lipstick color in the 1960s?

A: The most popular lipstick colors in the 1960s were bright shades of red, pink, and orange. Brands like Yardley offered a range of lipsticks in these bold hues, which were a staple of the 60s makeup look.

Q: What was the most iconic mascara of the 1960s?

A: The most iconic mascara of the 1960s was Maybelline Great Lash Mascara. This mascara’s small brush allowed for precise application, while the formula provided length and volume without clumping. It quickly became a staple in every woman’s makeup bag and is still popular today.

Q: What is the best way to achieve a 1960s makeup look in 2023?

A: To achieve a 1960s makeup look in 2023, focus on the eyes by applying thick black eyeliner and false lashes or multiple coats of mascara. Embrace bold lips in shades of red, pink, or orange and keep the skin matte using a mattifying primer and powder foundation.